As students across the country get ready to enjoy their schools’ homecoming festivities, the Smooth Touch Hair and Homecoming Mall Takeover will visit malls in three cities – Charlotte, N.C., Chicago, Ill., and Houston, Texas, to give live demonstrations on how to create star studded hair styles and unforgettable fashion for the occasion.

The first stop will be at Concord Hills Mall just outside of Charlotte, on Saturday, Sept. 25, from noon to 4 p.m. Following its stop in Charlotte, the Hair and Homecoming Mall Takeover will travel to Chicago’s River Oaks Mall on Saturday, Oct. 2, and culminate one week later at the Houston Galleria on Saturday, Oct. 9.

Grammy-winning LeToya Luckett, the new celebrity endorser for Luster’s Pink Brand Smooth Touch, will make an appearance at the Houston Galleria to meet fans and sign autographs. Luckett is a Houston native.

“The Smooth Hair and Homecoming Mall Takeover is the perfect platform for the brand to interact with girls and women ages 16 to 24 because it addresses all aspects of their appearance. Looking good begins with the hair, but also includes clothing and cosmetics. Luster’s International Design Team will show how our relaxer kits in regular and super strength, as well as our styling products provide the perfect solution for girls and women who want attention getting, star studded hair. We will have other experts on hand to show them how to complete their look,” said Theresa Stevenson, brand manager for Smooth Touch.

Each Hair and Homecoming Mall Takeover event will feature Smooth Touch Beauty Stations, where consumers will receive complimentary hair consultations from Luster’s International Design Team, including Technical Director Kevin Pendleton and Artistic Director Arlisha Sims. There will also be free mini-makeovers by celebrity make-up artist Danessa Myricks, as well as a fashion show and raffle giveaways of the Smooth Touch Homecoming Survival Kit including Smooth Touch hair care product samples and products from KISS Cosmetics. In Houston, fashions will be provided by Lady L Boutique, owned by LeToya Luckett and her mother, Pam Luckett.

The “Star Studded” Smooth Touch commercial, the brand’s first, will be shown during each event, along with pictures from the Smooth Touch New York launch party for LeToya Luckett. In addition to the television commercial, Luster Products has begun Smooth Touch print, digital and out-of home advertising featuring Luckett nationwide. Luckett will continue to make retail appearances as part of her endorsement of Smooth Touch through the end of 2010 and during 2011.

Letoya Luckett is the new face of Luster’s Pink Brand Smooth Touch. And Luster’s and VIBE magazine hosted a launch party last night for the event.

We’ve got pics plus an exclusive interview with the groupmate turned fab solo artist when you read on….

The event was held at the Helen Mills Theatre in New York, NY and YBF correspondents Sharde and Angela. NYC folks were in attendance, and YBF Chick Letoya was revealed as the new face of with Luster’s. Luster’s ended the evening with giveaways of black hair care products, and had tons of swag bags for everyone.

Letoya chatted it up with YBF about her new album, reuniting with Destiny’s Child, her ex Slim Thug’s recent controversial comments, and her new job as the face of Luster’s.

Interview and pictures after the break.

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Check out our interview of LeToya as well as the speeach she gace at the Luster event where she officially unveiled her endorsement for the brand. LeToya makes a great spokeswoman!
We apologize for the low sound quality.

Luster Products has announced its selection of Grammy winning R&B singer-songwriter and actress LeToya Luckett as the fresh, new face of Luster’s Pink Brand Smooth Touch products.

Luckett’s image and autograph are featured on the new Smooth Touch Limited Edition relaxer kits in regular and super strength. The full product line includes Smooth Touch Go Glitz Olive Oil Sheen Spray; Smooth Touch Hydration Vibe Olive Oil Hair Lotion and Smooth Touch A Reason To Gloss Shine Polish.

The Smooth Touch relaxer kits featuring Luckett’s image began shipping in late June and will appear in stores across the country beginning later this summer.

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LeToya is now the face of Luster’s Pink Brand Smooth Touch and thus replacing Keyshia Cole. This is how the box looks like.

Back cover after the break.

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(CHICAGO) – On Sunday, June 27, Luster’s® Pink® Brand Smooth Touch® will debut its “Star Studded,” television spot featuring Grammy® winning R&B singer-songwriter and actress LeToya Luckett during the 2010 BET Awards pre-show telecast.

The 15-second spot captures the transformation of a woman’s hair from ordinary to star-studded using the Smooth Touch New Growth Relaxer Kit with Triple Strength Olive Oil Conditioner and positions Luster Products, makers of Smooth Touch, as a progressive, relevant hair care company. It is the first television commercial for the Smooth Touch brand and was produced by Atlanta-based Matlock Advertising & Public Relations, Luster Products’ advertising agency of record.

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