Tag: LADY L
Celebrity Side Hustle: Singer LeToya Luckett Talks Retail
by thisisme on Jul.30, 2010, under PRESS
R&B songstress LeToya Luckett knows a thing or two about expanding a brand. The Grammy Award-winning artist sparked a successful solo career after her split from Destiny’s Child and opened her first clothing and accessories store, Lady L Boutique, in 2003. She kept the momentum going, opening a second Lady L location in Houston’s Galleria Mall. (And let’s not forget her latest addition to the empire: becoming the new face of Luster’s Pink Brand Smooth Touch haircare line.)
The right location and understanding of the customer is vital to expanding your business
When it came to investing in a second store, finding the right location and having a good sense of the customer was top priority for Luckett. The customer base for the first location, a smaller boutique among other specialty luxury stores at Houston’s ritzy Uptown Park Mall, differs from that of the larger Galleria mall, which includes a mix of high-end and mid-priced stores such as Valentino, Macy’s, Gap, and Zara.
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