Title: LeToya on 106 & Park
Location: BET
Description: LeToya will be heading to BET’s 106 & Park as a part of their Music Matters Week. She will be there Thursday Sept. 23, 2010 at 1.30pm to tape the show! If you want to be in the audience and you are in the NYC area, email audience106@bet.com with “LeToya Luckett” on the subject line.

The show is scheduled to air this Friday September 24th.
Date: 2010-09-24

Studio Audience Members will receive complementary Smooth Touch product swag bags

CHICAGO — The fresh, new face of Luster’s Pink Brand Smooth Touch, Grammy®-winning singer-songwriter and actress LeToya Luckett, will appear as a guest on BET’s “106 & Park” on Friday, September 24.

Luckett will discuss endorsing the Smooth Touch brand, a line of relaxers and styling products for girls and women ages 16 to 24 who have an urban, Hip Hop mindset and want hair that attracts attention no matter the occasion. Luckett will also discuss her upcoming music and film projects.

“Ever since the Smooth Touch launch party [in New York] this July, my friends and fans have been showing me so much love on Twitter, at events and everywhere I go. And they’ve been asking how to use Smooth Touch to do their hair whether it’s natural or relaxed. I’m excited to be appearing on “106 & Park,” so that I can to tell everyone, ‘Thank you!’” said Luckett.

Luckett can be seen in the Smooth Touch brand’s first television commercial, “Star Studded,” which debuted on BET during its 2010 pre-Awards broadcast in June. The spot captures the transformation of a woman’s hair from ordinary to star-studded using Smooth Touch and positions Luster Products as a progressive, relevant hair care company. The commercial was produced by Atlanta-based Matlock agency, Luster Products’ advertising agency of record.

In addition to the “Star Studded” spot, which can be seen currently during broadcasts of “106 & Park,” Luckett is featured in Smooth Touch national print, digital and out-of-home advertising. She will make her first retail appearance on Saturday, October 9, at the Houston Galleria in Houston, Texas, at the Smooth Touch Hair and Homecoming Mall Takeover.

As part of Luckett’s appearance on “106 & Park,” audience members will receive exclusive Smooth Touch swag bags containing free products and premiums, complements of Luster Products and the Smooth Touch brand.

About Luster Products

Luster Products, Inc. has served the needs of African American families through its premium personal care products as well as its contributions to the community for more than 50 years. Today, Luster Products employs more than 400 people worldwide. The company’s products are sold nationally and internationally through a dynamic sales force and numerous retail outlets.

Luster Products’ main facility — corporate offices, plant and warehouse – is situated on 17 acres in Chicago’s Stockyard Industrial Park. An aerosol production plant is located in suburban Blue Island, Illinois. The company also has branch offices in London and South Africa.

About Luster’s Pink Brand Smooth Touch

Luster’s® Pink® Brand Smooth Touch® products are for younger, style conscious women with an urban, hip-hop flair who want hair-care products that allow them to have beautiful, healthy, unique, head-turning styles whether they’re walking the red carpet, shopping at the mall or hanging out with their friends. The new, fresh face of Smooth Touch® is actress and R&B recording artist LeToya Luckett, whose signature hair styles are admired and emulated by women across the country.

As the celebrity endorser for Smooth Touch®, Luckett’s picture and signature appear on the Limited Edition Pink® Brand Smooth Touch® Relaxer Kits No-Lye Regular or Super. Luckett also will promote the brand’s entire line of products, including Smooth Touch® Go Glitz Olive Oil Sheen Spray, Smooth Touch® Hydration Vibe Olive Oil Hair Lotion and Smooth Touch® A Reason To Gloss Shine Polish.

About Letoya Luckett

Part of the global groundswell known as Destiny’s Child, LeToya counts two Grammy Awards and co-writing credits to the group’s smashes “Bills, Bills, Bills” and “Say My Name” as milestones in her rearview mirror. But her solo efforts have been no less successful. Riding the smash single “Torn,” which topped BET’s 106 & Park countdown for 25 straight days, her self-titled album debuted at #1 on the Billboard Top 200 chart.

From there the album cruised to platinum status. LeToya’s 2nd solo album, Lady Love, includes the smash hits released on “Regret,” featuring Ludacris and “She Ain’t Got.”