HOUSTON/CHICAGO/CHARLOTTE! MEET @LETOYALUCKETT AT LUSTER’S MALL TAKEOVER
by LeToyaNews on Sep.17, 2010, under CALENDAR, NEWS
As students across the country get ready to enjoy their schools’ homecoming festivities, the Smooth Touch Hair and Homecoming Mall Takeover will visit malls in three cities – Charlotte, N.C., Chicago, Ill., and Houston, Texas, to give live demonstrations on how to create star studded hair styles and unforgettable fashion for the occasion.
The first stop will be at Concord Hills Mall just outside of Charlotte, on Saturday, Sept. 25, from noon to 4 p.m. Following its stop in Charlotte, the Hair and Homecoming Mall Takeover will travel to Chicago’s River Oaks Mall on Saturday, Oct. 2, and culminate one week later at the Houston Galleria on Saturday, Oct. 9.
Grammy-winning LeToya Luckett, the new celebrity endorser for Luster’s Pink Brand Smooth Touch, will make an appearance at the Houston Galleria to meet fans and sign autographs. Luckett is a Houston native.
“The Smooth Hair and Homecoming Mall Takeover is the perfect platform for the brand to interact with girls and women ages 16 to 24 because it addresses all aspects of their appearance. Looking good begins with the hair, but also includes clothing and cosmetics. Luster’s International Design Team will show how our relaxer kits in regular and super strength, as well as our styling products provide the perfect solution for girls and women who want attention getting, star studded hair. We will have other experts on hand to show them how to complete their look,” said Theresa Stevenson, brand manager for Smooth Touch.
Each Hair and Homecoming Mall Takeover event will feature Smooth Touch Beauty Stations, where consumers will receive complimentary hair consultations from Luster’s International Design Team, including Technical Director Kevin Pendleton and Artistic Director Arlisha Sims. There will also be free mini-makeovers by celebrity make-up artist Danessa Myricks, as well as a fashion show and raffle giveaways of the Smooth Touch Homecoming Survival Kit including Smooth Touch hair care product samples and products from KISS Cosmetics. In Houston, fashions will be provided by Lady L Boutique, owned by LeToya Luckett and her mother, Pam Luckett.
The “Star Studded” Smooth Touch commercial, the brand’s first, will be shown during each event, along with pictures from the Smooth Touch New York launch party for LeToya Luckett. In addition to the television commercial, Luster Products has begun Smooth Touch print, digital and out-of home advertising featuring Luckett nationwide. Luckett will continue to make retail appearances as part of her endorsement of Smooth Touch through the end of 2010 and during 2011.
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