Luster Products has announced its selection of Grammy winning R&B singer-songwriter and actress LeToya Luckett as the fresh, new face of Luster’s Pink Brand Smooth Touch products.

Luckett’s image and autograph are featured on the new Smooth Touch Limited Edition relaxer kits in regular and super strength. The full product line includes Smooth Touch Go Glitz Olive Oil Sheen Spray; Smooth Touch Hydration Vibe Olive Oil Hair Lotion and Smooth Touch A Reason To Gloss Shine Polish.

The Smooth Touch relaxer kits featuring Luckett’s image began shipping in late June and will appear in stores across the country beginning later this summer.

In late June, millions of viewers of the 2010 BET pre-Awards broadcast caught a glimpse of the new Smooth Touch Limited Edition relaxer kits featuring Luckett’s image in the debut of, “Star Studded,” the brand’s first television commercial.

“Letoya Luckett is beautiful, successful and multitalented, and Luster Products is pleased to have chosen her to be the brand ambassador for Smooth Touch,” said Jory Luster, president of Luster Products. “We look forward to the continued evolution of the Smooth Touch brand and are excited that LeToya will be a part of that.”

Luckett began setting trends before becoming known internationally as an artist or being selected as the face of Smooth Touch. “I’ve always been comfortable creating new styles and trying different looks, so, for me, Smooth Touch, a brand that celebrates being unique and beautiful, is a completely natural fit,” Luckett said.

“I honestly never dreamed that I would go from being a little girl who played “dress up” to being the face of a brand for women who want superstar hair. I’m looking forward to taking Smooth Touch to the next level.”

Beginning next month, Luckett will make retail and other appearances on behalf of Smooth Touch in several U.S. cities, and be featured in Smooth Touch television, print, outdoor and digital advertising.

About Luster Products, Incorporated:

Luster Products, Inc. has served the needs of African American families through its premium personal care products as well as its contributions to the community for more than 50 years. Today, Luster Products employs more than 400 people worldwide. The company’s products are sold nationally and internationally through a dynamic sales force and numerous retail outlets. Luster Products’ main facility — corporate headquarters, plant and warehouse — is situated on 17 acres in Chicago’s Stockyard Industrial Park. An aerosol production plant is located in suburban Blue Island, Illinois. The company also has branch offices in London and Johannesburg.

About Luster’s Pink Brand Smooth Touch

Luster’s® Pink® Brand Smooth Touch products are for younger, style conscious women with an urban, hip-hop flair who want hair-care products that allow them to have beautiful, healthy, unique, head-turning styles whether they’re walking the red carpet, shopping at the mall or hanging out with their friends.

The new, fresh face of Smooth Touch is actress and R&B recording artist LeToya Luckett, whose signature hair styles are admired and emulated by women across the country.

As the celebrity endorser for Smooth Touch, Luckett’s picture and signature appear on the Limited Edition Pink Brand Smooth Touch Relaxer Kits No-Lye Regular or Super.

Luckett also will promote the brand’s entire line of products, including Smooth Touch Go Glitz Olive Oil Sheen Spray, Smooth Touch Hydration Vibe Olive Oil Hair Lotion and Smooth Touch A Reason To Gloss Shine Polish.

About Letoya Luckett

Part of the global groundswell known as Destiny’s Child, LeToya counts two Grammy Awards and co-writing credits to the group’s smashes “Bills, Bills, Bills” and “Say My Name” as milestones in her rearview mirror. But her solo efforts have been no less successful. Riding the smash single “Torn,” which topped BET’s 106 & Park countdown for 25 straight days, her self-titled album debuted at #1 on the Billboard Top 200 chart. From there the album cruised to platinum status. LeToya’s 2nd solo album, Lady Love, includes the smash hits released on “Regret,” featuring Ludacris and “She Ain’t Got.”